Melinda Flores

I'm Melinda Flores. Nice to meet you. I make branded content for the web that's fun and gets people talking. How can I help you start compelling conversations with your consumers?

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Melinda Flores knows firsthand that words are integral in bringing a brand to life. Over ten years of writing experience -- as journalist, copywriter and even poet -- empower her to recommend new and creative ways for clients to differentiate themselves in the marketplace through what they say and how they say it. As Associate Director of Content Strategy at Euro RSCG, Melinda creates branded websites for her clients. This includes hiring bloggers with a great social media presence and SEO, as well as thinking up fun things for  bloggers to cover that will get people talking — about the content, and about the brand. Melinda's work includes making videos, hiring photographers, and managing all aspects of content creation for her clients' digital properties. At frog design, Melinda Flores worked with designers of all stripes —packaging, IXD, UXD, graphics, tech — to create visually and verbally compelling digital and out-of-box experiences as the Associate Creative Director of Content. Melinda was the first full-time writer/content strategist hired by frog, and headed up content creation for the relaunch of GE’s ecomagination.com, which involved hiring a full editorial staff and creating an editorial calendar. (See more about what Melinda and her team did here: http://www.frogdesign.com/ge/ecomagination.html.) Before coming to frog, Melinda was the Senior Creative Writer in the Verbal Identity Department at Interbrand New York. Melinda developed Brand Voice and Messaging systems for a number of clients, as well as developing workshops to train writers and other brand ambassadors how to use these verbal identity systems. Melinda Flores' previous client experience includes Dos Equis, Gatorade, GE, Thomson Reuters, AT&T, John Deere, Feeding America, Enterprise, McKesson, Covidien, Aon, Humana, Microsoft, GE

Associate Creative Director at frog design

April 2011 - March 2012

High-level content strategist capable of identifying the strategic communication needs of a digital or branded property and planning to meet those needs: creating an editorial calendar, hiring and managing an editorial staff, creating media plans for analyzing and engaging audiences, sharing content on social platforms and distribution of content. Well-versed in WordPress, Google Analytics, Excel and PowerPoint.

Senior Creative Writer at Interbrand

September 2007 - April 2011

Responsible for creating and implementing proprietary Brand Voice and Brand Messaging systems for clients. Also develop training sessions, informational and inspirational videos, as well as various types of collateral that includes static and interactive copy for customer experience centers and tradeshow events.

Creative Consultant at GSUSA

June 2005 - August 2007

Developed promotional/education content for girls and their adult volunteers as part of the Girl Scout Leadership Development Program, set to launch nationally in Fall 2008. Helped create internal and external communications documents, detailing the scope and sequence of the work being done in the Program Development department. Coordinated with Research, Marketing/Communications, and Merchandising departments to ensure that corresponding products would be relevant to girls and to the Girl Scout Mission Statement.

Freelance copywriter at Shaw Marketing Group

August 2002 - May 2005

Wrote freelance copy for various brand websites, including Captain Morgan Original Spiced Rum, and Johnnie Walker. Coordinated with Creative Directors, Marketing staff and legal department to ensure consistency of brand messaging. Strategized with Marketing staff and external consultants on direct-mail campaigns.

Associate Director of Content Strategy at Euro RSCG

April 2012 | New York, NY

High-level content strategist capable of identifying the strategic communication needs of a digital or branded property and planning to meet those needs: creating an editorial calendar, hiring and managing an editorial staff, creating media plans for analyzing and engaging audiences, sharing content on social platforms and distribution of content. Well-versed in WordPress, Google Analytics, Excel and PowerPoint.

New School University

2003 – 2005

MFA

Concentration: Creative Writing

Activities: Winner, MFA Chapbook Contest 2005 Merit Finalist, Work-in-Progress Grant 2004

University of Missouri-Columbia

1994 – 1998

BA

Concentration: Journalism, Spanish, Linguistics

Activities: Phi Eta Sigma (freshman Honors Society); study abroad Manchester, England and Alicante, Spain; Golden Key; graduated cum laude

Reading, writing, advertising, social media